Pernod Ricard
Who we are
Pernod Ricard is a convivial, responsible and successful global wine and spirits group. Number 2 worldwide with a clear ambition to become the leader of our sector, we have one of the most comprehensive portfolio of the industry with 240 premium brands available in over 160 countries.
Discover an entrepreneurial story that began in 1805 with the creation of Pernod and then in 1932 of Ricard. From 1975 the two families merged, creating the next chapter that spans the globe and over forty years of progress and success.
1970s – 1990s
1975: Creation of Pernod Ricard from the merger of two French anise-based spirits companies: Pernod, founded in 1805, and Ricard, created in 1932 by Paul Ricard.
1988: Acquisition of leading Irish whiskey producer Irish Distillers – owner of Jameson.
1989: Acquisition of Orlando Wyndham, makers of Jacob’s Creek
1993: Creation of joint venture between Pernod Ricard and the Cuban rum company, Cuba Ron to market and sell Havana Club.
1998: Creation of the Pernod Ricard Corporate Foundation dedicated to the promotion of French Contemporary art and delivering the Prix Ricard
2000s
2001: Acquisition of Seagram, securing key positions in whisky (Chivas Regal, The Glenlivet, Royal Salute) and cognac (Martell) categories
2005: Pernod Ricard becomes world #2 wine and spirits organisation with the acquisition of Allied Domecq and brands such as Mumm, Perrier-Jouët, Ballantine's, Malibu and Beefeater
2007: Became the first global wine and spirits group to introduce the pregnancy warning label to all products throughout Europe
2008: Acquisition of Vin & Sprit – owner of Absolut Vodka
2009: Pernod Ricard decides to make "créateurs de convivialité" its new corporate signature
The Island rooftop garden
In order to know where you're going, you need to know where you come from. -PATRICK RICARD
2010s
2011: Launch of Responsib’ALL Day, Pernod Ricard’s annual social engagement volunteer event involving the Group’s entire workforce.
Upgrade of Group’s credit rating to investment grade.
2016: Acquisition of majority stake in Black Forest Distillers GmbH – owner of the super premium gin, Monkey 47.
Signing of the United Nations Sustainable Development Goals.
2017: Acquisition of majority stake in high-end bourbon producer Smooth Ambler and in Del Maguey Single Village, the #1 mezcal in the United States.
2018: Launch of Transform & Accelerate, Pernod Ricard’s strategic plan
- Nomination of Pernod Ricard as a member company of Global Compact Lead
- Adhesion to the New Plastics Economy led by the Ellen MacArthur Foundation
2019: Launch of new 2030 Sustainability & Responsibility roadmap ‘Good Times from a Good Place’
- Acquisition of the super-premium gin, Malfy.
- Acquisition of a majority stake in super-premium bourbon Rabbit Hole Whiskey
- Acquisition of Castle Brands (Jefferson's), expanding our bourbon and whiskey portfolio
- Acquisition of Firestone & Robertson Distilling Co., owner of the super-premium Texan whiskey TX
- Breaking ground for the first single malt distillery in continental China at Emeishan (Sichuan)
2020 - present
2020: Inauguration of The Island, the Group’s new flagship in Paris, which brings together all its Parisian offices and 900 employees
- Announcement of our commitment to ban all single-use plastic at the point of sale, by 2021
- Drinks & Co flagship retail stores open in Shanghai (September 22) and Paris (December 5)
2021: Age-restriction labelling to be introduced to all bottles produced by our brands worldwide, three years ahead of schedule
Our vision
“Make a new friend every day.” That motto, voiced by Paul Ricard, was the inspiration for our tagline, “Créateurs de convivialité”. Convivialité is our business and our raison d’être. Our goal is to encourage people to go out in search of friends old and new, because those day-to-day encounters create a better world.
Convivialité is more than our profession: it is our driving purpose and it comes to life through our shared belief that as humans we have an innate need to come together to create joyful moments, and in these moments, the age-old ritual of sharing a drink, with or without alcohol, can help us bond.
Our unique portfolio of strong, premium brands, our long-term customer-centric strategy, our highly dedicated teams and our sustainable and responsible approach to everything we do are key to the Group becoming the world leader in wines and spirits.
Our ambition
If we succeed in becoming “créateurs de convivialité”, placing one of our brands at each moment of convivialité, Pernod Ricard will inevitably become the global leader of the wine and spirits industry. That leadership ambition is underpinned by the Pernod Ricard Mindset: a conquering team spirit and collective desire to come out on top.
To be the future leader, we need to begin acting like a leader – like a company that moves the goalposts, that challenges the status quo. These growth drivers will make the difference in an extremely competitive environment.
We will achieve industry leadership by allowing each of our brands to flourish while respecting their identity, terroir and savoir-faire. We will work hand in hand with farmers, suppliers and local communities to improve our environmental practices.
