Through impeccable marketing strategies, tactics and insightful research, Goya has positioned its diverse product lines as a reputable brand among both
the Hispanic market and mainstream consumers, generating $1.5 billion in annual sales. Once only sold in bodegas, mom & pop specialty stores to now, national club stores like Costco, Sam’s Club, and BJ’s Wholesale, Goya Foods can be found in aisles across the nation. The evolution and success of Goya Foods have demonstrated the company’s strength and brand power within the Hispanic market and its crossover into mainstream America and beyond.
Beans and Grains
Seafood and Meat
Cooking Bases, Sauces and Marinades
Dairy and Deli
Olives and Capers
Snacks and Cookies