Goya

Through impeccable marketing strategies, tactics and insightful research, Goya has positioned its diverse product lines as a reputable brand among both 

the Hispanic market and mainstream consumers, generating $1.5 billion in annual sales. Once only sold in bodegas, mom & pop specialty stores to now, national club stores like Costco, Sam’s Club, and BJ’s Wholesale, Goya Foods can be found in aisles across the nation. The evolution and success of Goya Foods have demonstrated the company’s strength and brand power within the Hispanic market and its crossover into mainstream America and beyond.

Goya Products:

Beans and Grains

Beverages 

Seafood and Meat

Cooking Bases, Sauces and Marinades

Confectionery

Dairy and Deli

Frozen Ingredients

Flours

Frozen Ready-to-Eat

Oils

Olives and Capers

Organic Products

Pantry Items

Rice

Seasonings

Snacks and Cookies

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