Nivea is a German personal care brand that specializes in skin and body-care. It is owned by the Hamburg-based company Beiersdorf
Global AG. The company was founded by Paul Carl Beiersdorf.
TRUSTED, LOVED AND ALWAYS RELIABLE – FOR MORE THAN 100 YEARS
When NIVEA Creme was launched in 1911 it revolutionized skin care as the first stable oil-and-water-based cream in the world. Today, although the NIVEA family has grown considerably, it is no less innovative.
Over 100 years ago, we invented modern skin care with NIVEA Creme. Today, millions of people all over the world, all with different types of skin, rely on the NIVEA brand. That is why our researchers work extensively with different skin types and the different care requirements brought about by culture, gender and age. Thanks to this approach, we have developed numerous innovative skin care products over the past few decades – from deodorants to sunscreen products. We work with over 50 institutions around the world to ensure that our products are suitable for your skin. At our headquarters in Hamburg we have even set up our own laboratory for Asia and Latin America, where we conduct research specifically aimed at skin types and climate conditions found in these regions. We do this so that one day everybody in the world can place their trust in NIVEA products.