The Princes brand is all about simple, good quality food and drink and our products are enjoyed by
millions of people across Europe every day.
Established more than 115 years ago, the Princes brand has been helping families to create delicious meals and snacks for generations.
This generation to generation popularity is testament to the quality, convenience and innovation that goes into each and every product we produce.
From versatile spreads to healthy and convenient canned fish and tasty pure fruit juices, our consumer research shows that the brand is trusted to deliver on its promise of simple enjoyment time and time again.
The complete Princes range now includes a diverse selection of over 350 food and drink products including canned fish, meat, fruit and vegetables, sandwich fillings and soft drinks. In most instances these are the brand leaders within their categories and our integrated ‘Yours to Enjoy’ brand building campaign has helped strengthen Princes’ position as a family favourite.