Amarula

Amarula is a cream liqueur made in South Africa. It is made with sugar, cream and the fruit of the African 

marula tree called the elephant tree 

1983

AMARULA IS INTRODUCED

The Spirit of Africa was born when we first bottled a clear spirit distilled from the exotic marula 

1989

Amarula cream hits the shelves

We introduced cream to our recipe, and the Amarula cream liqueur hits shelves domestically.

1994

AMARULA CREAM IS INTRODUCED TO THE WORLD

We take Amarula to the world, with the introduction of Amarula Cream first in Brazil and subsequent to the rest of the world.

2008

AMARULA TRUST

The Amarula Trust is launched so that we can forever keep meeting elephants beneath the marula trees.

2014

AMARULA CELEBRATES 25 YEARS

Amarula Cream celebrates 25 years in South Africa. Amarula Gold is launched.

2016

A new shape

The elegantly tapered Jabulani bottle (named for an orphaned baby elephant reintroduced into the wild) is introduced.

2018

AMARULA’S FIRST FLAVOURED CREAM LIQUEUR

Amarula Vanilla Spice is introduced to the global market, infusing hints of Madagascan vanilla extract and Nigerian ginger to our classic cream liqueur. Vanilla Spice won World’s Best Cream the year after its launch. In the same year, Amarula signs a landmark conservation deal with WildlifeDirect.

2019

NEW FLAVOUR LAUNCH

Following the success of Vanilla Spice, a new flavour, Raspberry, White Chocolate and African Baobab, is introduced to the global market

2020

ETHIOPIAN COFFEE LAUNCHED IN EUROPE

Adding to the flavour range, a new flavour was introduced that infuses the original taste of the real marula fruit, perfectly complemented by the full-bodied and fragrant mocha-chocolate undertones of single origin Arabica beans from Ethiopia

2021

Amarula Has a Sleek New Look!

Same Spirit, New Look. The clean lines of both bottle and label are refreshed and designed to communicate Amarula’s soaring free spirit. Enrobed in this distinctive setting is the brand’s essence: the succulent marula fruit in all its glory!

2022

A New Chapter Begins

We embarked on a heartfelt journey to breathe new life into our brand identity, unveiling a sleek and contemporary new look that echoes the very essence of who we are. This evolution not only captured the beating heart of our brand but also reaffirmed our dedication to innovation.Candy & Sweets

2023

Amarula Gin and Chocolate Launch

We introduced our new addition to the family – Amarula African Gin. A balanced, refreshing spirit distilled with botanicals that perfectly complement the exotic marula fruit. We also added Chocolate to the cream flavor range, our most indulgent liqueur with a velvety milk chocolate taste.

Amarula Cream Liqueur

Amarula Ethiopian Coffee

Amarula Raspberry, Chocolate and African Baobab

Amarula Amarula African G