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High Ridge Brands Co

As one of the largest independent branded personal care companies in North America, we make it a point of pride to uphold our brands’ rich legacies while evolving their values and formulations to serve the well-being and tastes of savvy modern consumers.  

Starting with ZEST® in 2010, HRB Brands has gone to serve as a platform for strategic acquisitions across the personal care category, gradually adding household brand names such as V05®, COAST®, SGX NYC®, THICKER FULLER HAIR®, and LA LOOKS®.

Now with our latest acquisition of iconic brands like BRUT®, SURE®, PERT®, Infusium, Ammens, SeaBreeze® & more HRB Brands will continue to deliver our goal of creating value for our brands & consumers while aiding in product accessibility for our fans. To view the press release click here.

HRB Brands is a portfolio company of Tengram Capital Partners, a private equity firm with an investment strategy predicated on leading middle market consumer companies that own strong, recognizable brands that customers know and love.

Brands

Alberto VO5®

Coast®

LA Looks®

Rave®

SGX NYC™

Zest®

Salon Grafix®

SeaBreeze®

SURE®

PERT®

Infusium®

BRUT®

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