Weetabix Ltd

Welcome to the Weetabix Food Company, where we stand for good food you can trust.

We believe that our purpose is to help people live better lives by providing better breakfasts and we make sure that this is at the core of everything we do. We’re passionate about helping you start your day in the best way and we are committed to doing this in a sustainable, responsible way. It’s in our DNA.

We’ve come a long way since the first box of Weetabix left our Burton Latimer mills way back in 1932. For the last eight decades we’ve been nourishing the nation with a family of brands that includes Weetabix, Alpen, Weetabix On The Go Breakfast Drinks, Oatibix, Ready Brek, Weetos and Alpen cereal bars.

Not to blow our own trumpet, but we’ve been an icon of British breakfast tables since 1932. Based in Northamptonshire, we’re a local employer that is proud to contribute to both the national and the local economy and support community projects such as Magic Breakfast and Fareshare.